Expansion to the oversea markets is nice and all but you need to weigh in whether the benefits outweigh the risks. This article helps you to evaluate if your business is ready for export marketing by SWOT Analysis.
A successful export marketing plan gives you an idea of what you need to do and what you have to know in order to succeed in exporting your products. Without a plan, then you’re more likely to fail. “The 4 Key Components of a Successful Export Marketing Plan” describes some key elements for your export marketing success.
Your export marketing people must know which foreign markets to target if you plan on expanding your business overseas. “5 Critical Factors in Assessing Targeted Markets for your Export Marketing” describes some questions your export marketing personnel must answer in order to provide an accurate evaluation.
Choosing the right foreign market is integral to your expansion plans. “3 Export Marketing Methods to Discover Your Products’ Viability in Foreign Markets” describes how to find out the answer to prepare a successful export marketing plan.
Going into exporting can be risky for a local venture. “Benefits of Using Established Online Marketplaces for Export Marketing” describes the advantages of using B2B online marketplaces for export marketing & research. The profits you get from using B2B online marketplaces isn’t just from selling your stuff. The real profit is what you learn about your potential customers, and that’s the essence of efficient export marketing.
“7 Deadly Sins in Trade Fair Participation for Export Marketing” describes the common deadly sins you need to avoid in your trade show promotion. They involve choosing the wrong event, no updated plan, talking to the wrong people during the trade show, no crucial data at your booth, handing out useless products, and no follow-up.
“4 Important Hurdles to Overcome in Trade Shows for Export Marketing” describes four potential obstacles to overcome for a trade show success. Do it right, and you can boost your company’s profile significantly. They involve choosing the right trade fairs to participate in, setting particular goals, cost and logistics.
“5 Benefits of Trade Fairs for Your Export Marketing Strategy” describes the benefits of an export marketing company to participate in a trade fair. Hence, the exporters can supplement their export marketing strategy and need not to rely on online promotion.
“5 Special Rules for Export Marketing Using Email Promotion” describes five special rules to write an effective email message in your email marketing campaign to promote your export business globally. Besides, it is also important to select the right list of target customers to send your export email promotion. You may consider the global importers & buyers directory as your list of email promotion.
“5 Questions You Need to Answer with Export Marketing” describes the benefits of an export marketing company to participate in a trade fair. It includes 1) reach your target, 2) face to face with clients, 3) building rapport and relationships, and 4) generating sales lead.
“4 Common Channels of Export Marketing” describes four common export marketing strategies to be used. They include: 1) advertising in international trade magazines, 2) participating in international trade shows, 3) using your export marketing website, and 4) sending email promotion letters.
Export marketing research is crucial endeavor before you set up your export marketing plan. “Identify Potential Barriers in a Foreign Market with Export Marketing” describes some potential problems in developing export markets. They cover language barrier, payment problems, legal restrictions, logistical challenges, and customs.
